Report: Frustrated Steph Curry approximately left Under shield. Warrior star Steph Curry and Under Armor almost bankrupt ties in 2018 after a disagreement
Warriors star Steph Curry almost sent his lucrative partnership with Under Armor in 2018 after a dispute with a shoe company, according to the New York Times this week.
Under Armor leaders in a meeting with Curry in the summer of 2018 gave a big boost to convince the MVP twice that the deal not end.
According to the Times, both sides had serious problems with a society that pays Curry about $ 20 million a year. Kevin Plank, founder, and CEO of UA was not happy that Curry did not use the Under Armor games. Meanwhile, Curry was disappointed because the sales of his Curry 3 shoes were not very good.
The Times reported that Under Armor has revised its agreement with Curry to include a separate trademark just for him. Curry also got a stronger voice in product decisions.
As you will remember, the first signs of Curry’s “Under Armor” discontent were in 2017 after Planck praised President Trump. Planck said the president was a “real asset” to the country, prompting Curry to say that Planck was right if he got rid of the “e” and “t” of the “asset.”
Curry, 31, who received a broken arm and appeared in four games for disappointing warriors this season, is still waiting to return to court this year.
The executives of Under Armor had a huge effort during a meeting with Curry in the summer of 2018 to convince the double MVP not to terminate his contract.
Keeping Curry onboard has rewarded dividends for Under Armour, which symbols 76ers All-Star center Joel Embiid to a shoe deal last year with the assist of Curry.
