Our world is moving at a fast pace, and similarly, our ways of living are shifting towards a fast-moving lifestyle. In addition to such speed, there are some notions that we have adopted in our lives, which were not present previously and they are confined to this generation and future generations only. The emergence of smartphones, social media, consumerism, junk food, lesser, online shopping, etc. has made our life easier and different and some ways, but there are some costs attached to it.
Due to the adoption of such a lifestyle, many essentials are not bound to only previous generations, are either being missed or simply not in our priorities list. Prime examples of such elements are meditation, spending time with families, taking care of your mental health, fitness, and exercise, etc.
Let’s take fitness and exercise for an instance. On a surface level, like any motor engine or machinery, the human body is also designed in a way by nature that if you don’t keep pushing it, putting it in optimum stretch and stress, its ability will start to get diminished after your youth. Additionally, we observe that only healthy and fit bodies have healthy minds. And it has been proven by many medical pieces of research and studies that physical activity and exercise has a direct connection with improvement in mental function and work performance.
Since there is a big need for it and people know it yet, do not find enough interest or motivation to find their jogging shoes and hit the gym. Therefore, gym enthusiasts have found a way to intrigue people i.e. combining gym workout and routines with sports, one of the rising stars among them is boxing. We all love Muhammad Ali or Rocky Balboa of the movies, but if we can sneak closely, it is one of the most fitness demanding sports around.
Therefore, there is a significant need exists for boxing and workout centers in our society and if you can cater to your customer’s such need, you can easily flourish your boxing and gym business.
Let’s focus on how someone can expand their fitness businesses in light of the importance we already discussed. However, to expand to the next level, it requires more than the conventional risk-averse mind. There are two requirements in this regard: A) Change in mindset (Need to take a risk and try out different strategies) and B) Financial Capital (Inject more capital or you can get small business loans online even).
Here are some suggestions to expand the customer base and additional revenue:
1. Have a Website:
Marketing is the fundamental pillar to expand your business. If done right, people will get to know that you exist and offer relevant services. In this regard, the first and foremost thing is your website. If you don’t exist online through a website, you are missing a lot of potential customers that can pay well. A lot of companies prefer to have social media presence instead of their website, relying on the big reach of social media platforms. To some extent, it is right that social media has a wider reach and customer traffic, but there are some limitations to that too. On social media, there are many existing and promoting like you which puts you in unnecessary competition. Similarly, there is a plethora of content and noise there, which somehow deviates audience attention and there are high chances that your content goes unattended.
Through your website, you can portray and project a strong brand image locally and internationally. Additionally, you can sign up for a lot of customers through your website. Plus, it can be transformed into your digital content library to submit fitness videos, boxing workouts, and routines, nutrition information, etc.
2. Workshops and Boot Camps:
In addition to general gym space and equipment service to your gym members, you can organize and set up workshops related to knowledge impart and fitness education about boxing for them. Getting more knowledge can help any member to achieve their fitness goals more effectively. Therefore, workshops related to particular techniques, pre-match workouts, weightlifting to attain strength and power, nutritional values, body mass and composition, etc. can be beneficial for them; also it creates credibility of your boxing gym as one of the competent fitness services providers around.
Similarly, there is another trend popping in the sports and fitness scene, and that is Fitness Boot Camps. You can design some for your potential boxing gym customers. Many people don’t want to embrace fitness and gym for a regular basis but want to achieve certain body figures for a specific occasion like for their wedding or summer parties. These people want a high-intensity workout regime to achieve results in a quick time for a temporary basis. For that, you can organize a 40-Day Weight Loss Challenge through boxing or 30-Day Muscle Mass Program, etc. to gain additional revenue stream.
3. Personal Training:
Unlike Fitness Boot camps, some customers want specific and undivided attention support from their boxing coaches who can coach them in their game. These arrangements are based around specific fitness targets and they are usually opted by rookie or professional player etc.
The provision of such services can simply add much traction and revenue for your boxing gym business. However, for such needs, you need experts who are competent in knowledge of workouts, body transformations, and nutrition.
4. Retail Selling:
One interesting stream of revenue that can be explored without doing something radical and building upon existing boxing gym visiting members, is retail selling of items. If you can identify the potential, stock quality products, and provide great value, there is a hefty margin in retail selling at your boxing gym. You can also start your brand of accessories, boxing gloves, mouthpiece, workout equipment, supplements, protein bars, protein shakes, fitness clothing, boxing souvenirs, etc. for your customers. For your customers, it can be a convenience that it becomes a stop solution for their fitness needs altogether.
Like in any other businesses, constant upgrades and coping with customer demand is the key to growth and success in this business. One must need to keep an eye on the developments around. Also, you can think creatively and take some small risks of introducing new products and services to keep your business innovative too. If your business is not aligned with such developments, sooner or later it will obsolete, or your market share will drop in front of your very own eyes.