I get it. You get analytics, but do you really GET analytics?
Some marketers aren’t providing actionable information in their analysis, leaving it up to chance whether or not any good decisions are made with the data.
Table of Contents
Here are ten things you need to know about analytics in order to make better data-driven decisions for your marketing efforts.
1. The more you know about your numbers, the more time you’ll save
By understanding some of the basic analytics terminology and which metrics are most important to track for your business, marketers can better focus their efforts on what’s working best while quitting what isn’t.
2. Google Analytics is an ROI game-changer
The amount of traffic coming in to your site is great, but what about where that traffic comes from? How much are your marketing expenditures generating in return?
Google Analytics enables you to see how well your paid search campaigns perform through tracking ads, keywords, landing pages and overall revenue. Knowing this good information will help marketers make the right decisions when it comes to spending ad dollars.
3. How to find what you’re looking for
Whether you’re trying to find a needle in a haystack or understand your data better, Google Analytics can be your best friend when it comes to filtering and sorting information most beneficial for whatever task you have at hand, whether that’s figuring out which keywords are sending traffic or how users behave on a specific landing page.
4. Search terms = mindsets + motivations of searchers
What words do people use when trying to find information about your brand online? What phrases send the most relevant visitors your way?
In addition to putting search keywords into Google Analytics, marketers can gain even more insights from their search term reports, including average order value and conversion rates from specific traffic sources.
5. Do you know where your visitors come from?
Marketers who aren’t tracking their search engine marketing efforts could be leaving a lot of money on the table by sending people to their site who don’t convert.
The goal is to make sure you’re spending ad dollars in places that send qualified visitors, which Google Analytics can name and quantify when it comes to clicked keywords, landing pages and overall campaign effectiveness.
6. Its not just about getting clicks
Of course, when someone searches for your brand online, they have a reason for doing so beyond just clicking an ad – whether that be finding out if something is available in stock or seeing what others are saying about a product in a review before they buy.
That’s why marketers need to separate the search activity that actually results in a conversion from clicks alone, enabling them to get an idea of how well their ads and keywords are converting before they spend one more penny on something that isn’t working.
7. How much time does each campaign take?
Whether it be infographics or eBooks, marketers love creating share-worthy content and figuring out where the most amount of buzz is coming from for different pieces can help them put more resources into what’s producing the best results.
This information makes it easier to see what’s bringing people back to your site multiple times vs. one-time visitors who may not return later on down the road after only reading/watching one piece of content.
8. Social signals can lower bounce rates
There are countless reasons why people may only visit one page on your website before they leave – whether it be due to slow site speed or something more nefarious like a malware infection.
Just because visitors don’t seem to stick around for too long, doesn’t mean they didn’t find value in what you had to offer while they were there. With this being said, Google Analytics enables marketers to get an idea of how much time people are spending on each page by monitoring the average duration of sessions for their overall site traffic.
9. The more you know about your audience, the better email content & social media updates you’ll send out
If marketers don’t pay attention to which demographics are engaging with their content or spending the most amount of time on the site, they may find themselves abandoning valuable audiences who’ve shown interest in what they have to offer.
This information makes it easier for brands to create more targeted marketing materials down the line that are more likely to appeal to the exact people they want engaging with their company online.
10. Know where you can get more traffic & how much it costs per visitor
Last but not least, all this information is great for marketers who are looking to do even more targeting and testing in order to figure out which placements work best when it comes to driving qualified traffic towards your site at any given time.
Being able to understand where your visitors come from (i.e., organic search, social, referrals) and what they’re searching for (i.e., average order value, conversion rate by source/medium, bounce rates sourced from specific traffic sources) ultimately makes it easier to see where you can continue getting qualified traffic at an optimal cost per visitor – the holy grail of marketing.
Information is the dearest companion for each advertiser. Without information, an advertiser can’t realize what is functioning admirably for his missions, analyze expected issues, and decide the regions to zero in his endeavors on.
Be that as it may, all information are not equivalent, and knowing the measurements to screen can stamp the distinction among progress and disappointment. Advertisers approach handfuls on the off chance that not many showcasing examination instruments.
A portion of these instruments are accessible for nothing and they do one thing great while others expect clients to pay a month to month membership expense and they offer a wide scope of functionalities. These devices guarantee you the capacity to handle your information and concentrate bits of knowledge from it, however which ones merit your thought?
You will be checking out the accompanying:
For what reason Do you Need Marketing Analytics Tools?
- The Best Marketing Analytics Tools
- Google Analytics
- The AdWords Performance Grader
- Load Analytics
For what reason Do you Need Marketing Analytics Tools?
Computerized advertisers ought to have a method of overseeing and estimating the exhibition of their promoting efforts. This actually advertising examination apparatuses assist them with accomplishing. Advertising investigation devices assist advertisers with further developing their endeavors and demonstrate their value. They want to make advertising exercises more successful and legitimize the venture.
Promoting investigation instruments are fit for get-together information from all diverts in your showcasing combine and report on them as one. They make it simple for advertisers to create reports without depending on information researchers, track crusade achievement, and perform serious investigation. Showcasing investigation instruments will catch and track the accompanying information with respect to your advertising efforts:
- Site guest information
- Client touchpoint/occasion information
- Paid mission execution information
- Client buy information
- Email advertising information
As you can see, data analysis is a key factor when it comes to gaining insights into your marketing efforts and being able to put more money in the right places.
It’s all about knowing which metrics are important – whether that be sales or leads, bounce/session rates or demographics – and using that information to create effective marketing strategies that drive better results.